HOLT CAT chooses Protia to improve their Performance Management Process

Austin TX, August 1, 2005 — Protia, Inc., a privately held software development and consulting service provider, today announced that HOLT CAT of San Antonio, Texas will leverage Protia's Strategic Line of Sight software to execute their acclaimed Performance Management Program.

Strategic Line of Sight is a Web based software application that enables a clear line of sight from strategy developed in the highest levels the company right down to performance expectations of individual contributors. Everyone in the organization is aligned to approved strategies, plans, objectives and measures. Execution against these strategies is monitored and results are clearly reported in easy to use and understand format. Protia calls this "Process Focused Performance Management".

Protia Founder and President, Beth Lillie in describing the partnership said, "This partnership allows Protia the unique opportunity to leverage HOLT CAT's knowledge and expertise with Workforce Performance.  They have established a very solid, well respected, program and Protia's products will not only compliment these processes, it will simplify and reduce management overhead."

About Protia, Inc.
Founded in 2002, Protia, Inc. is a leading provider of process focused performance management solutions and supporting services for complex business environments. Protia is headquartered in Austin, Texas

For more information on its Protia, visit http://www.protia-inc.com.

Note to Editors: Protia, the Protia logo and Strategic Line of Sight are trademarks Protia Inc. All other trademarks are the property of their respective owners.

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